Amarachi Zine

With brands churning out new products in ever-changing styles faster than you can put together the perfect fit for a snap for the ‘gram, it can be overwhelming and confusing when you’re trying to find your own sense of style and still keep up with trends. And while fast fashion might give us fleeting trends, not every trend or look is for everyone in terms of style and practicality. We’re here to give you a few tips on how to refresh your own style while staying authentic to your own self-expression through fashion. Pin It Down Often, when you’re trying...

Black influencers you need to be following - Black women are killing it right now. From fashion bloggers and brand owners, to stylists and makeup artists, their influence online and IRL is undeniable. Here at Amarachi, we celebrate creativity, originality, and self-expression. We love to see other black women succeeding from their passions. From the ones taking over the traditionally male streetwear industry, to those creating successful businesses, we’ve put together a list of some of our favourite black influencers that we follow- and you should do. Jennifer McKing A true fashion innovator. Mixing her Congolese cultural heritage with London...

Oh so your feed is getting less saturated with pro blackness? Well we ‘bout to do a full 360 on yo ass! Read on…. Amarachi is a black-owned business and was born in 2011. We’ve always celebrated black fashion and creative expression and not much has changed! We pride ourselves in showcasing multicultural models and bringing black culture and styles to the fore. We love and stand true to our roots, but we’ve been pigeonholed into a box of ‘brands only black girls can wear’ which has challenged and limited our growth. We’ve received DM’s from young white girls expressing...