Amarachi Zine

Breaking down cancel culture: the toxic digital trend of the 21st Century What the hell is cancel culture?? The Collins dictionary defines Cancel Culture as: ‘a social climate in which a person, organization, etc is likely to be ostracized in response to a perceived wrongdoing.’ The notion of cancel culture isn’t a new thing; people have been denounced and called out for their behaviour and words for a long time now. But the rise of social media – Twitter in particular – in the 2010s and in 2020 makes the call-outs much more visible and present in our own digital...

What’s the sneaker industry worth? Sneakers, trainers, creps – whatever you call them – are big business. In 2020, the global sneaker market is valued at over $76 million and is projected to grow to over $97 million by 2024. It’s no surprise that as office dress codes relax and more of us become self-employed, more of us are turning to trainers as our preferred footwear – because who wants to suffer all day in a pair of smart shoes or heels when you could be walking on air – or a Yeezy Boost sole. Why are releases so coveted...

From his most recent project Jesus is King , an ode to his recommittal to Christianity, to wearing MAGA hats in support of Trump, to infamously slamming his ex, Amber Rose, when he said he “had to take 30 showers before he got with Kim,” Kanye West has never been afraid of controversy or being disliked. Ye has been open about his bipolar disorder since he was diagnosed in 2016 when he was in his late 30s. But when we witnessed Ye’s Twitter tirade which saw him post a string of seemingly chaotic and offensive tweets, the internet was quick...

With brands churning out new products in ever-changing styles faster than you can put together the perfect fit for a snap for the ‘gram, it can be overwhelming and confusing when you’re trying to find your own sense of style and still keep up with trends. And while fast fashion might give us fleeting trends, not every trend or look is for everyone in terms of style and practicality. We’re here to give you a few tips on how to refresh your own style while staying authentic to your own self-expression through fashion. Pin It Down Often, when you’re trying...

Black influencers you need to be following - Black women are killing it right now. From fashion bloggers and brand owners, to stylists and makeup artists, their influence online and IRL is undeniable. Here at Amarachi, we celebrate creativity, originality, and self-expression. We love to see other black women succeeding from their passions. From the ones taking over the traditionally male streetwear industry, to those creating successful businesses, we’ve put together a list of some of our favourite black influencers that we follow- and you should do. Jennifer McKing A true fashion innovator. Mixing her Congolese cultural heritage with London...